Our Story

Meet the founder

Inspired by her Portuguese roots, Joana was deeply connected to the idea of creating something that was both timeless and daring.

She envisioned swimwear with a flattering cut that could transform how women feel; strong, confident and beautifully unapologetic.

With a love for Brazilian swimwear and a desire for bold, chic, minimalist designs, she wanted to create pieces that combined elegance with an undeniable sense of freedom and empowerment.

She moved to Dubai where it's scorching sun, crystal-clear blue waters and wonderful beach clubs make everyday feel like a vacation.

The true meaning of endless summer.

It was there, surrounded by the stunning and vibrant lifestyle, in a city of luxury, freedom and beauty, that Joana realised it was time to turn her vision into reality and pursue her dream.

After months of research and experimentation, pouring her heart into designing her own swimwear, ENVY ME was born.

Each piece reflects Joana's passion for quality craftsmanship, sustainable materials and designs that enhance the natural silhouette, whilst being comfortable and practical.

She believes that when you look and feel your best, you glow from the inside out, you radiate confidence and people will ENVY YOU!

From Joana’s dream to your wardrobe,

a brand that celebrates your body,

your beauty and your confidence.

— ENVY ME —